Matt Lehrman, an audience-expert, discusses with Holly Hickman of UpTempo Marketing, a marketing consultant supporting music organizations, the topic of audience development for classical music organizations.

 

(Includes a recommended reading list)

The 10 Commandments of Classical Music Audience-Building

  Audience Wanted

  Matt Lehrman on Audience Building

  An ArtsJournal Blog, July 31, 2013