Noam Ben-Zeev, Gallery, Haaretz Newspaper 16.11.2014

To the full article (in Hebrew)

 

"Why did people stop attending concerts? Mainly because they are too expensive and lengthy. The solution lies in big price reduction, cutting performance time to an hour long and addressing the general public. And also, stop pandering to the audience.

 How to bring new audiences? That's the question that bothers the orchestras today — orchestras that in Israel their economic hardship is rising, in respect to most it has already crossed all the redlines and they are living with a real a threat to their survival. All kinds of tricks are used to bring an audience: musical directors break their heads on how to lighten the repertoire, marketers invent temptation methods taken from the commercial world, new genre like pre-concert talks pop up all the time, and It seems that classical music is attempting to stay away from itself and its nature as much as possible, and so by disguising to be something else, hoping to persuade people to come and listen to it".

 To the full article (in Hebrew)